Brand Beauty

It was a nice lazy friday evening.. i started back from office at 5 PM.. on my way back, i wanted to pick up something exotic to start my weekend.. i entered into the super mart and started checking out the shelves for something nice and soothing to eat or drink.. something in tea section attracted me.. it was a very attractive pack of tea.. i went closer to check on what was it.. this was tea with various flavors which is quite a big market in europe.. but this was something new, targetting the "organic and healhty" crowd.. as i held the pack in my hand, i could smell strong cardamom and liquorice.. i had picked up a detox pack.. retail being my passion, i went on hunting a bit more within the section.. i saw that this tea was priced almost 50% higher than the normal green tea that i buy.. but i just wanted it.. the marginal price difference did not look too much for a month's consumption..
Curious, i picked the pack, as i wanted to try this diffuser tea.. The curiousity has proven to be good, i guess.. i have a learning..
Here is what i saw how brands and commodities separate themselves out:
-- Certification from USDA Organic, Organic soil association and Kosher Parve
-- Detailed information on how i am different from other teas
-- Unique combination of ingredients
-- Elegant , soothing colors and packaging



This is "Pukka" detox tea for you.. It is an Indian sourced tea, marketed extensively in Europe and i must say, if you have it once, you would just want to try more of it.. its perception, attention to details and keeping eyes on niche markets.. they say your love and passion shows in everything you do.. looking at their product and then further into website and details, i feel entrepreneurship is about finding your passion and getting started to build it brick by brick.. in the end either you will find your way or you would have been through a journey which you shall never regret.. Not to forget India comes back to me in so many ways.. The old fashioned, un sophisticated farming is now a brand "organic".. its all about how you turn around the ideas to scarce practices in world.. :)