Enterprise Mobility - the next disruptive market trend..

This is an interesting trend to watch. I have recently laid my hands on the book "googled" which talks on how google emerged, grew and took down the traditional advertising and marketing firms by its sheer reach, highly personalized, cheap, targetted and most importantly ROI driven market offering. While everyone thought some crazy free crawler on the move, it was slowly breaking the boundaries and uniting the world one by one; knowing each one of us, what we like, what interests us and growing every day in its intel( still growing by the way). Internet was the disruptive technology and google scanned and replicated the real world and made it available to each one of us on it.




The more i read on enterprise mobility, more convinced i am that a google who can integrate and create and replicate the world on mobiles will be the next BIG technical gainer. I have never been an early adopter of technology for long, but not anymore. First time i used black berry, i knew i was on top of every info around me any time of the day. As a manager, i need to know whats happening inside and outside my world, helps me take informed decision, helps me connect to right people at right time. Dont know whats the ROI, dont know how does one calculate the ROI for it, but i for sure know that it could be a difference of make or break in my sales field; if i stayed behind my competition in adopting gadgets that kept me informed on the toes. Mobility will definitely be the core for front ending decision makers of the industry. There is scope for:

- Smarter devices at lower prices for affordability and reach to larger population
- Applications that leverage this disruptive technology to bring the world on move
- Integrating the communications seamlessly across gadgets, devices; so that my work world moves with me, i dont have to reach to a physical desk or machine to work
- Enterprise applications that help its key work force make important decision on mobile (Retail, Oil and Gas exploration, transportation and logistics clearly have a business case for their larger part of on move workforce)
- Security protocols to assure data protection
- The mobile network providers have tasks on hand
- Synching up data across devices, tools to provided seamless working (Convergence)
- This might as well become the shop for B2C tickets selling and tool for customer loyalty (Go Mobile)


While this technology will not enable the whole world on its screen and might not be fit for it; it definitely has a potential to lead the enterprise world in name of productivity, speed, access and information. All words count towards competitive edge? Will it become survival instinct for corporates in times to come, let us watch!! :)

Now, dont worry, where you are; information and working world moves with you. You will decide and close deals faster than your competition does and you will know about the world no matter where you are. Welcome to the world of enterprise mobility, your dream of working from a hill top or an island (with mobile connections ofcourse) might just come true. Yep, we are shrinking the world further, coverging it and brining it into your hands.

-Garima
Writing this from my ipad while on move and should be able to save this on the apple icloud sooon. :)