Recently, i got hold of books on startups titled, "Running Lean". Given that everyone in startup world was talking about it, i picked up the same to know what is it that i could learn and use from it.
The books revolves around concepts on how to do away with business plans and keep a short and quick view on your business/product leavarging lean canvas. How to identify risks and mitigate the same. How to iteratively build the product and take the same to market. What should be the way to measure your venuture on the way.
I had some thoughts moving in my mind, so i thought why not use this book on a real business idea. So, here i was, with the book, a pen and a paper trying to define the lean canvas.
BOOM!!
Those are good thoughts, infact as a business advisory person i know that its important to solve a problem, find the customer, market it rightly, know the basic numbers and not over invest specially today, when capital intensive business are not the only way. Isnt' that like a generation old wisdom packed for business since years.
STILL, people dont faulter because they dont know it, they default because they ignore it or they over understood the customers who did not understand themselves. Process is good, but thats exactly what innovation might not be about.
BUT
Is this what will really help entrepreneurs? The fundamental issue with people is what is in their head does not match what others perceive or use. It is important to put the thoughts on a piece of paper and ask the real users if this were to be real, will it make sense to them.
PROTOTYPE
I would say inplace of writing so many documents, investing so much time thinking and planning, why not just create a quick prototype with minimal flow, take it to your "assumed" user set and define your products with them. According to me there are only two kinds of products:
a) Which people define to solve their problem and you make it
b) Which you present to people because you think they will love it
What an entrepreneur really needs:
a) A good easy flowing wireframe of his idea which pictorically tells user the problem, solution and its flow and asks them to use it and give feedback on the way.
b) Refine the prototype with users and assure a meaningful feedback mechanism
c) Once the wireframe is complete, develop this efficiently for its own users
NO
Please dont waste your life in too many documents, too many books and too much of common sense. If you have the broad idea, and the assumed user segment and a basic view on who you think you will pay. PROTOTYPE and build along with users.
The books revolves around concepts on how to do away with business plans and keep a short and quick view on your business/product leavarging lean canvas. How to identify risks and mitigate the same. How to iteratively build the product and take the same to market. What should be the way to measure your venuture on the way.
I had some thoughts moving in my mind, so i thought why not use this book on a real business idea. So, here i was, with the book, a pen and a paper trying to define the lean canvas.
BOOM!!
Those are good thoughts, infact as a business advisory person i know that its important to solve a problem, find the customer, market it rightly, know the basic numbers and not over invest specially today, when capital intensive business are not the only way. Isnt' that like a generation old wisdom packed for business since years.
STILL, people dont faulter because they dont know it, they default because they ignore it or they over understood the customers who did not understand themselves. Process is good, but thats exactly what innovation might not be about.
BUT
Is this what will really help entrepreneurs? The fundamental issue with people is what is in their head does not match what others perceive or use. It is important to put the thoughts on a piece of paper and ask the real users if this were to be real, will it make sense to them.
PROTOTYPE
I would say inplace of writing so many documents, investing so much time thinking and planning, why not just create a quick prototype with minimal flow, take it to your "assumed" user set and define your products with them. According to me there are only two kinds of products:
a) Which people define to solve their problem and you make it
b) Which you present to people because you think they will love it
What an entrepreneur really needs:
a) A good easy flowing wireframe of his idea which pictorically tells user the problem, solution and its flow and asks them to use it and give feedback on the way.
b) Refine the prototype with users and assure a meaningful feedback mechanism
c) Once the wireframe is complete, develop this efficiently for its own users
NO
Please dont waste your life in too many documents, too many books and too much of common sense. If you have the broad idea, and the assumed user segment and a basic view on who you think you will pay. PROTOTYPE and build along with users.
No comments:
Post a Comment